Once your app is listed on MacUpdate and you have a live Enhanced Product Page, it can now be considered for MacUpdate Promo and for Enhanced Product Page Discounts.

MacUpdate Promo Overview

Promo is our flagship partnership and marketing tool for Mac developers. Each day we feature one discounted app to our community of over a million users. The promotion of this app discount includes a custom email feature sent to over 20k subscribers, a direct link in the header across MacUpdate.com, placement on the MacUpdate homepage  Promo Spotlight sidebar and inclusion in our weekly Promo overview email.

With no up front cost, this is the best way to create awareness of your app, increase community feedback on your MacUpdate product page and most importantly, drive revenue.

You can find today's promo at deals.macupdate.com and a list of all active promo on the MacUpdate homepage right sidebar.

MacUpdate Promo Requirements Guidelines

Although these rules aren't hard and fast we do have a few guidelines for being included in MacUpdate Promo:

  • Price - Apps price at or over $20 are best at driving significant revenue numbers
  • Popularity - We look to apps with high downloads and good reviews from the MacUpdate Community
  • Broad Appeal - We like to feature apps that the majority of our community could use and find value in
  • Recent Updates - Apps that have been updated recently perform best
  • Enhanced Product Page - All app titles must have their EPP live before the start of their Promo

MacUpdate Promo Terms and Conditions

Be sure to read our full terms and conditions. Have additional questions? Let us know by emailing promo@macupdate.com.

Enhanced Product Page Overview

Apps not eligible for MacUpdate Promo are welcome to offer discounts through their Enhanced Product Page.

Enhanced Product Page Discounts Requirements Guidelines

  • Price - Discount price must be at or above $1
  • Timing - Discount request should be submitted 1 week before requested live date
  • Duration - All discounts should remain live for 2 weeks

Enhanced Product Page Discount Terms and Conditions

Want to get your discount live? Email your MacUpdate app listing, discount and live dates to promo@macupdate.com.